THE MISSION OF THE OFFICE OF TRADEMARK LICENSING
The mission of the Office of Trademark Licensing is to protect and promote the name(s), images, symbols, logos, and trademarks that are associated with Duke University's name and its reputation as one of the finest universities in the country.

To that end, the Office of Trademark Licensing provides information, guidelines, and procedures related to the use of Duke's trademarks, in a manner that protects the integrity of the institution's trademarks and ensures such trademarks are used in an appropriate manner. Duke's Trademark Licensing Program is administered by Duke's Office of Trademark Licensing and overseen by the Director of Trademark Licensing.

THE MISSION OF DUKE UNIVERSITY
The mission of Duke University is to provide a superior liberal education to undergraduate students, attending not only to their intellectual growth but also to their development as adults committed to high ethical standards and full participation as leaders in their communities; to prepare future members of the learned professional education; to advance the frontiers of knowledge and contribute boldly to the international community of scholarship; to promote and intellectual environment built on commitment to free and open inquiry; to help those who suffer, cure disease, and promote health, through sophisticated medical research and thoughtful patient care; to provide wide ranging educational opportunities, on and beyond our campuses, for traditional students, active professionals and life-long learners using the power of information technologies; and to promote a deep appreciation for the range of human difference and potential, a sense of the obligations and rewards of citizenship, and a commitment to learning, freedom and truth.

By pursuing these objectives with vision and integrity, Duke University seeks to engage the mind, elevate the spirit, and stimulate the best effort of all who are associated with the University; to contribute in diverse ways to the local community, the state, the nation and the world; and to attain and maintain a place of real leadership in all that we do.